Leaders tell the ‘why.’ Walt Disney told the ‘why.’

Managers focus on who, when, how and where.  Leaders always include the why.

Walt Disney did this. As a result, Floyd Norman is one of the world’s top animators.

“Walt Disney did not always provide the answers for you. Ask anybody who has worked for Mr. Disney,” Norman said. “He made it quite clear what he wanted and then our job was to deliver the goods. And so for a young kid like myself, working in story, to have a guy like Walt Disney… guiding you along the way, it was a… great opportunity to learn from a master, firsthand.” (watch below)

When you give individuals the why and they buy into the why, stand back and get out of their way. Like Disney, let them figure out the how. They will accomplish amazing things with very little management because they will have become responsible followers. Their morale will be higher, and they will be more enthusiastic and positive about what they are doing—all because you took the time to explain why.

Real leaders lead with empathy first while simultaneously con­trolling the P&L. Real leaders don’t hide behind the data. Real leaders help others understand why they are doing what they are doing and why it’s important to the organization and to the individuals in the organization.

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In Don’t Just Manage—Lead! you’ll learn what it takes to become an effective leader, someone who will help guide and motivate others to achieve success. Art F. Coombs, the Utah based author and CEO, provides the most comprehensive and authoritative account of a true leader’s life and career. Loaded with heartfelt, real life experiences of what it takes to lead thousands of employees, Coombs presents his journey from business student to corporate CEO. With these real-world examples, he shows how true leaders can influence behavior, shape goals, and encourage the very best from others.

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During the past twenty-five years, Art has worked in leadership positions with a number of global firms and their call/BPO centers worldwide. Currently president and CEO of KomBea Corporation, Art has served for more than a dozen years developing and marketing tools that blend human intelligence and automation to improve call center phone interactions.
Art has also served as executive vice president of business development and strategic initiatives for First-Source; CEO and founder of Echopass Corporation (the world’s premier contact center hosting environment, which was acquired by Genesys for about $110 million); CEO of Sento Corporation; and managing director and VP of European business development for Sykes Enterprises.
Art is a widely-published author of methodologies for BPO/contact centers, outsourcing, customer service, and technical support, and has served in leadership positions at Hewlett-Packard, VLSI Research, and RasterOps.

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